Having recently renovated their store, Kazaam (formerly Kazaam Skate & Snow) was also seeking to renovate their visual identity. Located in Fort McMurray, Alberta Kazaam is a well established independent business whose clientele extends beyond the typical demographic for a skateboard/snowboard shop. A sizable portion of their customer base frequent the store solely to purchase clothing and shoes. As a result, the design needed to present an image that would appeal to these customers without alienating the hardcore skate/snowboarding crowd. The end result was a simple word mark that felt modern yet still contained a sense of fun and energy. Combined with a secondary logo, this wordmark is uniformly applied across a variety of ephemera, from an exterior store sign to a business stationary set. In merchandise targeting the skate/snow demographic, liberties are taken with the visual branding (such as on the 18th Anniversary Skate Deck Design)

Series of t-shirt designs created for the University of Alberta's Student Umbrella for Social Justice.