A spec illustrated magazine spread for a fictional article on director David Cronenberg. The illustration combines a portrait of the director with iconic images from his filmography. A muted, cool color palette was chosen to reflect Cronenberg’s cold analytical directing style.
Public Radio International
UPDATE: The logo from this student project was selected for the GDC All About The Logo Exhibition, and was showcased at Edmonton's The Works Festival.
This speculative promo package was created for the non-profit organization Public Radio International. The goal with this promo package, and the re-design of the PRI identity, was to expand the listening audience, making it more appealing to the younger adult population without alienating their current, predominantly 50+, audience. Retro radio iconography is combined with an updated color palette to create an uplifting energetic package that would appeal to all audiences. To keep in pace with current market trends, and the boom of podcasting, a download card for PRI’s free app was included in the promo kit.
Top-Bottom: New Identity, Envelope (Closed, Partially Opened, Fully Open), Info Card (Front/Back), Business Card (Front/Back), App Card (Front/Back)
A spec ad series for the Edmonton alternative comedy festival Improvaganza.
Improvaganza is a ten-day alternative comedy festival held every June by the Rapid Fire Theatre. Since 2009, Improvaganza had been itegrated the same illustration into their promotional materials. A changing color palette year-to-year is the only delineation between each iteration of the festival. That illustration, created by Jeremy Fish, depicts a human skull combined with adorned with the head and wings of an owl, Groucho glasses, and two crossed AK-47s.
Improv comedy focuses on the creation of something new and impermanent at every performance. By creating a different distinct visual identity each year, the promotional materials of the festival would reflect its subject matter. Visual elements defined by the Jeremy Fish illustration (which Improvaganza has adopted as a logo) would be incorporated into each year’s imagery to retain a sense of unity within the variety. For this iteration of Improvaganza, a teaser newspaper ad, a promotional poster, and a series of guerilla marketing stickers were created.
Top to Bottom: Poster, Newspaper Teaser Ad, Stickers, Sticker In Use
Murder By Sweets
Murder By Sweets is film noir themed dessert cookbook. The book takes a playful approach to the subject matter and theme. Language in the book combines familiar cinema terminology with hard-boiled noir dialogue and slang. Recipe titles are a play on classic noir film titles and are presented in a style consistent with classic Hollywood title cards. The homage to this film genre is completed by the use of high contrast, black and white photographs.
This project is a fictional art catalogue for Canadian artists selling artwork on Etsy. The finished book would be divided into sections for each artistic medium available on Etsy. In addition, select artist profiles would be provided to enable the reader to get a more in-depth look into the people creating and selling art. The photographic cover of the catalogue reflects the handmade aesthetic of Etsy and speaks to the artistic process, showcasing an “artist’s workspace” where the Etsy logo is being created in paint.
Dapper Man is a fictional modern, 50s-inspired men’s spa. This identity and stationery package for the spa takes influence from classic Hollywood of the 1950s. Typefaces and color were selected for their ability to bring forth the era, with a clean art deco inspired look. Accompanying imagery is comprised of illustrations of classic barber tools, including all-metal scissors, straight-razors.
Top to Bottom: Letterhead, Grand Opening Invite Mail-out (Front/Back), Business Card (Front/Back)
This CD package is a speculative redesign for acid jazz band Jamiroquai’s album “Travelling Without Moving. It focuses on representing Jamiroquai’s genre roots and the album’s title itself. Jamiroquai, like other acid jazz artists, emerged from the British house/electronica scene, with a strong influence from soul, jazz, and funk music. The base imagery of this design takes its cues from the electronica side of the acid jazz genre, using light as a visual element (in reference to the club scene associated with electronic music). The choice to present moving light plays off of the album’s title. The majority of type chosen for the booklet and package is sans serif and is selected for its ability to create a pseudo-futuristic feel. To represent the jazz/funk/soul aspects of Jamiroquai’s sound, the designed item is presented with a layer of faux distress, creating a feel similar to that of a worn vintage vinyl album sleeve. The title on the cover of the packaging and a select lyric quote on the packaging’s interior is presented in Cooper Black, a type with strong visual connection to the 60s and 70s, driving this vintage feel home.
Monsters of Design
A design collaboration with Dustin Clarke, this identity package was created as a pitch for the Grant MacEwan Design Studies 2013 graduate portfolio show.
The primary challenge when pitching an identity for the show was to create a visual identity that encompassed all five of the design studies majors without falling back on overused clichés. The Monsters of Design visual direction provided each major with a distinct visual identity, yet all were identifiable as a belonging to one another as a group. Ultimately, the decision was made to use the 5 classic film monsters (The Mummy, The Wolfman, Frankenstein, Dracula and The Creature) as visual representations for the majors.
Each monster connects to the corresponding major in unexpected ways that makes the choices not random but quite deliberate. Frankenstein represents digital media because both use technology to come alive. The ancient Mummy represents illustration, the oldest medium of the majors. Photography relies on light exposure, much like The Wolfman’s transformation only occurs under the light of the full moon. Exhibit Presentation works within three-dimensional space and The Creature From the Black Lagoon was the first monster movie presented in 3-D. Dracula, the first of the monsters adapted into film, makes perfect sense to represent the Motion Image major. Beyond these connections, the use of monsters creates a sense of entertainment and playfulness that captures the excitement of graduation.
Top to Bottom: Poster, Mail-out, Table Tent Cards, Name Badges
Crank: High Voltage Spec Magazine Cover
Speculative illustrated cover for a magazine covering the film Crank: High Voltage (such as the illustration-heavy film magazine Little White Lies)
Crank: High Voltage Spec Magazine Cover
Un-cropped Pencil Illustration
Requiem For A Dream
The purpose of this project was to create a speculative Collector’s Edition-styled DVD insert and disc art for the film Requiem for A Dream. The visual direction for the package was chosen to represent the dark themes and despair the characters of the film experience. Textural collage was used, instead of illustration or photography, to reflect the mood of the film. Rough hand-rendered type is used for the title, the tagline, and select quotes on the back of the DVD to further the dark melodramatic feeling developed by the visuals.
Kazaam Skate & Snow
Kazaam Skate & Snow is an independent shop in Fort McMurray, Alberta. This illustration/design was created to appeal to the shops customer base: the young, predominantly male, demographic of skateboarders and snowboarders. Typography was integrated into the image, in the form of the shop’s name carved into the side of a human skull. This image was chosen because it is consistent with the visual language of skate/snowboard graphics, which has ties to punk and metal iconography. The color palette was chosen to recreate the vibrant, energetic color choices of early skate graphics. Initially conceptualized as a sticker, this design has gone on to be used on promotional buttons.